You Need To Hear is Audiomack's global rising artist spotlight program.

Hometown: Lagos, Nigeria
Influences: Olamide, 9ice

Ayo Maff is Nigeria’s new street pop sensation. The 18-year-old from the suburbs of Lagos only began making music professionally in 2023, but landed one of the year's biggest hits with the Fireboy DML-featured street hymn “Dealer.”

Inspired by Nigerian icons Olamide and 9ice, Ayo blends Yoruba with Pidgin in his transcendent melodies, painting intimate portraits of street life that have quickly turned the teenager into one of Nigeria’s fastest-rising artists.

Listen: Ayo Maff is the cover artist of Audiomack’s official Afropop Hits playlist.

You Need To Hear: Ayo Maff